Progress is being made however...the other day, the owner of a large natural food store in Boulder came out to the farm to speak to Rich (farm owner). At the time, we were out in the fields when we heard this hoot from the far end of the row where we were planting. Rich went down to meet the man. The wind muffled most of the conversation but over some hoeing later on, I asked Rich about the meeting...the food store has a vision to source most of its food locally but few farmers have stepped up to the plate because of how little they will make at market - it's almost not worth their time to produce if they can't get a good price. In order to get more farmers involved, however, the food store is willing to up front capitol for a year-round greenhouse where food can be produced for the store. Now that's taking initiative. We need more progressive and forward collaboration like this. If you go into most Whole Foods, the organic produce usually comes from large national suppliers. Meanwhile, organic producers are shlepping their goods around the corner at the farmer's market when they should be available at Whole Foods.
Perhaps my role in all of this will be to bridge this gap and help more farmers get their food to market creating a network of farmers and food outlets.