Well, my assumption was right...The food industry sees the threat it poses. Here is what Pamela Baily, President of the Grocery Manufacturers Association (GMA), had to say in a speech to the American Soybean Association on July 9th...
"The California Ballot Initiative to label genetically engineered food is "a serious, long-term threat to the viability of agricultural biotechnology. Defeating the Initiative is GMA's single highest priority this year." -
The conventional food industry isn't worried about the cost to redo their packaging or concerned about a little bad press. They realize that once California falls, so will the rest of the country. Ever state will want to have GMO labels and with GMO labels comes decreased sales. People aren't going to want to buy food with a label that will have the likeness to "skulls & crossbones."
It's deductive reasoning...To increase sales, the food industry will have to start producing food that doesn't require GMO labeling. To obtain that stature, they are going to have to change the way they grow the food. Fingers crossed...Hopefully, that means more sustainable and earth-friendly farming methods. Conventional farming is so closely aligned with genetically engineered (GE) seeds that they are practically synonymous. Change will only be able to happen, if they change the way they do business.
Big Ag should be afraid...very afraid! The GMO Label could be checkmate!