Photo courtesy of Daphne Hougard
The story of the Tahoe Food Hub has a lot of moving parts and can be hard to capture in a press interview but Laura Brown with the "The Union" in Nevada City/Grass Valley, CA nailed it! We so appreciate her thoughtful reporting and comprehensive coverage of who we are and what we want to do. Below is an excerpt but for the full story, click here.
An emerging nonprofit group called the Tahoe Food Hub is reaching out to foothill farmers in Western Nevada County in an effort to supply restaurants and natural food stores in the Truckee-Tahoe region with fresh, locally grown produce.
If done well, the project has the potential to reduce the headache of marketing and distribution while securing a steady stream of revenue for local agriculture, say some local farmers. A food hub aggregates food from regional producers, stores it, markets it and distributes it within a local area, according to the Tahoe Food Hub’s website.
“We’re mirroring a national food system but doing it on a regional level,” said Susie Sutphin, co-executive director of the Tahoe Food Hub.
Food hubs help small-scale producers find new markets, provide local communities with healthy, ecologically grown food and educates consumers about the importance of sustainable agriculture and the positive ripple effect of buying local. Read the whole story here...
Photo courtesy of Daphne Hougard
Recently, I've been playing with a soapbox idea about the misunderstanding behind the meaning of CSA. And for good reason...Just the other day, I saw a poster where a farmer was promoting their CSA program but no where on the poster did it explain what CSA meant or stood for.Why? Because most people associate CSA with meaning "the delivery of a weekly box of vegetables" where a person pays in advance to share in a farmer's risk and celebration of that season's harvest. But...CSA stands for "Community Supported Agriculture" which is a lot richer and goes lot deeper than just a vegetable subscription.
I'm not knocking veggie box programs and farmers' markets. They are responsible for the sustainble, food movement in this country but its time to take it to the next level and truly support our local agriculture by providing small-scale farms with a variety of distribution models beyond direct-to-consumer but to wholesale markets like restaurants, grocery stores, schools and hospitals. The whole purpose of the food movement is to get regionally produced, ecologically grown food to more people. To do that we have to make it available. Veggie boxes don't work for everyone and farmers' markets are only one day a week. The answer is not more farmers' markets. Farmer's markets require a lot of a farmer's time and money. And only 5% of people shop at farmers' markets. We need to get good food in more places everyday! By opening up wholesale markets to farmers and ranchers, we start to build a regional food system and we rely on what's available within 100-150 miles. Small farms can't compete on price and volume in a national food system but they can compete on a regional level. It creates new opportunity for them, more healthy food for us and money circulates locally for stronger, more resilient economies....That was meant to be an introduction for an article I wrote about
how veggie box programs kick-started the food movement. It just hit newsstands in the recent issue of edible Reno-Tahoe. Read the article, "Behind the Box" by clicking here
. When I was writing the article, it got me thinking about this misunderstanding of CSA's. I've developing this theory "behind CSA's" ever since. And I've realized that the essence of "Community Supported Agriculture" is building a regional food system. Similar to what we are doing at the Tahoe Food Hub
. The introduction above is really the third development of this theory. The second draft appeared on the food blog Handpicked Nation on January 3rd
Drawing by: Jana Vanderhaar w/ verdantconnections.com
Tahoe Food Hub interns: Taylor Wood & Jaynie Miller
Last week,the Tahoe Food Hub tabled at its first event giving deadline for our first banner, stickers and promo materials including the lovely foodshed map featured above.The drawing is definitely Richard Scarry inspired. In fact, some of the buildings are actual structures found in the books. Like many, Richard Scarry drawings captured my attention for hours as a kid teaching me about how the world works and interacts. And
when looking for the best way to help conceptualize the Tahoe Foodshed, I knew exactly where to turn.
A foodshed is often compared to a watershed because they usually share the same footprint....food grows where water flows! A watershed represents where a community gets its water. Likewise, a foodshed represents the local area where a community sources its food. In the map, you'll see how the Truckee and Yuba Rivers lead Tahoe to its regional food sources. Key components of a foodshed include productive farmland, food distribution, waste disposal, processing facilities as well as food wholesalers and retailers. For non-food producing areas like North Lake Tahoe, a foodshed creates partnerships with food abundant neighbors who grow food year-round within 150-miles.
The goal of the map is to visually represent the role of the Tahoe Food Hub by putting it in relation to its foodshed. The map distills the efforts of a formal foodshed assessment which compares the food needs of a community with its food production capabilities. Foodshed assessments also display the social, economic and environmental benefits of consuming food within that foodshed. A foodshed assessment for North Lake Tahoe evaluates the potential to feed the North Lake Tahoe area from ecological growers within a 150-mile range of Truckee, CA both stimulating the economies of surrounding communities and increasing Tahoe’s food security and access to healthier, sustainably-grown food.If every community evaluated the bio-capacity of its foodshed to source as much food regionally and rely less on the national food system...we would increase food security, create more equitable food policy, and
see the benefits that sustainable farming methods can have on our health, economy and environment. We don't have to be so far removed from our food. Understanding our foodshed brings us closer so we can make better decisions about where our food comes from so we can still have our coffee and chocolate but without trucking things like eggs, milk and greens which can be produced locally year-round. Feed the world one community at a time!
Recently, I was asked to be a guest blogger for Handpicked Nation
, an authentic food & farm site. I wandered around in a field of possible stories and settled on one of my hot new topics...the realization that CSA doesn't stand for a "weekly box of veggies" but rather "community supported agriculture." And what does it mean to help farmers get their food to market before it gets to your fork. Below is an excerpt from the article and for the complete article click here
. “Farm-to-Table” has recently become a buzzy catchphrase. It has done a wonderful job of promoting the harvests of small-scale farms and helping people conceptualize a local food system. But before food can go from farm-to-table, it has to get to market. And that can be a huge step for a lot of small-scale farmers.
Many farmers have great business and marketing skills but all lack time; the time to get their food to market. It takes a lot of energy and money to cultivate and maintain retail relationships, develop and disseminate promotional materials for direct-to-consumer programs, not to mention the travel required to attend farmers’ markets. Infrastructure needs to be established to help small-scale farmers get over this hurdle. And food hubs provide this opportunity. They not only help farmers get over the farm-to-market hurdle but help the sustainable food movement get over the proverbial Big Ag hurdle.
For the complete article go to Handpicked Nation...
For the past four months I’ve been taking a leadership class to gain related skills, learn more about my community and network with other, local professionals. It is hosted by the North Tahoe Business Association
. For five weeks, we heard from different keynote speakers from all parts of the region and reviewed the critical elements of being a good leader such as reading Patrick Lencioni’s book, The Five Dysfunctions of a Team.
It is a must read for pretty much anybody because whether you are a leader or a member of a team, you’ll be more effective in your role; guaranteed! It’s a fast and entertaining read.
When I first learned about the program, I was intrigued because I heard that participants broke into groups to work on projects. And those projects were submitted by people and businesses in the community with a need. Knowing their efforts would be implemented on the receiving end gave team members an incentive to be invested and deliver a good product or proposal.
At first, I thought I would just submit a proposal for doing a foodshed assessment – an analysis of community’s food source and needs. What ended up happening was even better…I enrolled and took the class. I still got to pitch my idea and with the help of my team redesigned the original plan into something a little more manageable…a business plan for a Tahoe Food Hub!
The business plan would still start with much of the same primary research of a foodshed assessment but would end with a tangible goal where as a foodshed assessment leaves the question, “Now what?” After some discussion, it was apparent that a foodshed assessment was just a means to the same end so why not just go for the prize. It was a food hub we were after. So we began interviewing farmers, ranchers, restaurants, grocery stores, schools and hospitals to ensure there was a need an interest.
A food hub would leverage Tahoe’s close proximity to year-round food production. Something not even Iowa can boast. It would begin to build a regional food system with small farms and ranches that normally cannot compete in the wholesale market. With the help of a food hub, the harvests of say 10 small farms could be coordinated and aggregated to meet the demand of wholesale buyers. In creating a more equitable supply chain, small food producers are supported and Tahoe secures access to local, sustainably grown food.
We completed the first phase of the business plan by graduation day; which by the way was yesterday! With the foundation now laid, the financials and operational plan can be finished and next steps taken moving us closer to our proposed opening date of fall 2013. One of our main deliverables was an informational website to generate a buzz during the planning phase. I am proud to present the Tahoe Food Hub
Building blocks to a Sustainable Food Community
I've often referred to my independent study on sustainable food systems as my un-accredited PhD program. Over the past seven months, I've handcrafted an education program that brought together learning experience and opportunities that would be the most meaningful to me...interning on organic farms, taking short courses and workshops and interviewing experts in the field.
Last night, I had the chance to present my findings and solutions for building a sustainable food community at the Tools for the Table speaker series in Truckee hosted by the Genesa Living Foundation. It felt like I was defending my thesis but fortunately, the audience took it easy on me and didn't challenge my proposal ;)
The pyramid to the left sums up my theory in a nutshell. To have a sustainable food system, you must have the building blocks to support it. First, you need a foodshed assessment in order to measure your community's food security against its dependence on the national food system. A foodshed assessment will provide a food policy council the information they need to develop a food plan for their society. The formation of a regional food hub will provide a market which will encourage more local food production. And those new food producers will be born from farmer and specialty-food incubator programs.
Once there is a solid foundation, equity will start to be seen in the supply chain starting with the grower all the way to the consumer. As more land is put into agricultural production and partnerships are developed with food, abundant, regional neighbors, the community will become more food secure. Financial incentives which encourage consumers and businesses to spend money locally will be implemented to build the regional food system. Regional networks keeps money circulating locally. When money stays local it stimulates the local economy to make it more prosperous and resilient. Whatcha get is a sustainable food community!
Me sailing to my blue sky dreams for a new food future :)
As I've moved through this food journey, I've called upon my blog to help me clarify my thoughts and work through perplexing questions. Now that I'm back in Tahoe and building a career around food, I find myself calling upon my dear friend "sustainability" way too much in order to explain what it is I'm doing. I know it's an overused word and in the moment before I say it, I'm hopeful that I will think of a new word or phrase. But alas, out it comes.WHAT IS SUSTAINABILITY?Regardless, it's a great word and I believe in what it means! In its solitary form, sustainability represents "meeting the needs of the present without compromising the ability of future generations to meet their own needs" (as coined by the World Commission on Environment and Development). Toss in food and my favorite definition for sustainable agriculture is...and I admit, I forget where I got this from..."land management practices which balance food production with the conservation of ecosystems through soil biology and biodiversity." Therefore, I conclude that the sustainable food systems
we build today will create an equitable supply chain from grower to consumer both now and in the future. Equitable being the operative word! Let me develop that a little further...If the land, the farmers, the workforce and the consumers are treated fairly and with respect to their needs and services there will be equity in the marketplace. When there is
justice in the food system everyone wins! The soil can sustain itself and support a healthy and vibrant ecosystem. And the marketplace can take care of its workers and customers because the economy will realize we are all customers. And it is in our valued interest to meet the needs of the people first before profit. By taking care of our ecosystem services, the return on investment will be a thriving community not a dividend.
My vision for a new food paradigm
SO WHAT EXACTLY AM I TRYING TO DO?
I want to build food-focused communities. Communities that are invested in their food security. It begins with how and where the food was grown. To be food secure, you first must know the land can provide indefinitely. Only sustainable agricultural practices can provide that. Once we secure the food and the land is happy, we need to make it accessible by creating an equitable marketplace for farmers to sell their food at a fair price and at a price the community can afford. Food access includes educating people about diet, scratch cooking skills as well as food buying decisions at the home, school and institutional level. An informed eater will realize the positive impacts that buying local can provide and that sustainable agriculture is as much about sustainable, economic development. Food sovereignty is when food security and food access coalesce. It results in communities that are engaged in food policy. They come together to design a system that works for them ecologically, culturally and economically.
When I hear, "How are we going to feed the world?"
. I say, "We first need to think in terms of building self-reliant communities that can feed themselves." If ever community did that, we will have fed the world. Start by evaluating all available land resources to see how each region can grow as much of their own food as possible. It will require saving farmland from development, creating more urban gardens, using greenhouses to extend the growing season and establishing vertical gardens in re-purposed vacant buildings. In the process, it will have created jobs for new farmers, new specialty food producers and all the people along the supply chain. Trade with other areas will of course still exist but local economies will be stronger and more resilient if able to provide more for themselves. CLOSE TO HOME
In my community, I want to leverage all available food services in the Sierra Nevada in order to build a regional food system that can support the majority of our food needs. It will increase trade regionally between communities bolstering local economies. Money will circulate in the region encouraging more, small farms and area food producers but it w will also spark job growth and new business in other industries because that's what happens when money stays local. Economic drivers that promote a 25% shift to buying local will be implemented. By keeping money in the region, it will stoke the fire to ensure the model's longevity. I've quoted Mother Jones magazine on this one before and I'll do it again..."Fix the food...fix the country."
That's my BHAG: Big-Hairy-Audacious Goals
! Gotta have'em!
What was a Friday lunch with the Director of City Fresh, Nick Swetye, rolled over into a Farm Bill roundtable with Ohio Senator, Sherrod Brown
.That's pretty much how it happened...Nick had a 2pm engagement and asked if i would be interested in attending. It took me all of a split second to respond, "Yes!"
Senator Brown was fresh off the plane from Washington D.C. and President Obama's job speech the night before. In preparation for the 2012 Farm Bill, the Senator was here to get a better understanding of the food climate in NE Ohio. He wanted to hear first hand from his constituents what they wanted in a farm bill. Brown's office had gathered a diverse group of area representatives including institutional food buyers, area grocers, farmers' market coordinators, university ag extensions, growing co-ops and food policy coordinators. The Senator opened the conversation with, "I want to make a Farm Bill that works." He went on to explain that it is not just a bill for farms but a bill for "nutrition, health, food, energy and environment."
Everyone had gone around the table giving the Senator their 1-2-3 pitch when he threw a curve ball, "why aren't there more African-Americans at this table?" He was right! Black residents represent the majority in Cleveland and many of its area suburbs. And one of Cleveland's biggest concerns is addressing access to healthy, quality food in the inner city. The picture above captures the moment when Senator Brown (middle, blue shirt) set the stage for farmer, Eric Hooper who was seated to his right (orange shirt). Up till know, the comments carried the usual, but accurate, food rhetoric, i.e. redesign the subsidy program, repurpose urban areas for farming, jobs, etc. Eric immediately gained the room's attention with his straight talk, "hire people within the system to build the system." Mr. Hooper was loaded with all kinds of great ideas like a Peace Corps type initiative that trained urban farm programs. He held the floor for about five minutes leaving a powerful energy floating in the room. He used the word, "tenacity," a few times to drive his point. I liked that! Here is a picture of Eric admiring the community garden outside the facility. You gotta love it...raised, straw-bale beds placed directly on the blacktop. Just another example that you can grow food anywhere. You just need "tenacity!"
The location of the roundtable could not have been more appropriate....the newly acquired home of Communty Greenhouse Partners
It's the building and grounds of an old church on Cleveland's east side. About three years ago, the Cleveland diocese closed 40 Catholic churches. St. George's Lithuanian Church was one of them. It fell quickly into disrepair. But under new ownership there are huge plans for this 67,000 sq.ft. space including a commercial kitchen on the first floor, food co-op on the second and a community center on the third where the church parish congregated. CGP's ultimate dream is to become Cleveland's first food hub aggregating locally produced food and distributing it out into the community. Ideally, food suppliers would be a myriad of area farms, urban gardens as well as a place for backyard gardens to sell their produce and create a small business for themselves. The master plan (pictured below) shows the main building and surrounding grow areas with greenhouses, orchards and raised-garden beds. The project is the vision of Timothy Smith. Timothy was transformed by one of the very food films, FRESH
, that encouraged me to purse a career in sustainable food systems. I'm very impressed with what he has been able to accomplish in just two years. I hope to be as successful. One of his staff members stood up during the meeting with a strong reminder, "Sustainability projects need one-time catalyst money to get off the ground but then they are true to their word and are, as the name implies, sustainable!"
After the meeting adjourned, I asked the Senator's staff how they would glean key items for inclusion in Mr. Brown's Senate speech. I got a wishy-washy, political answer but I'm confident that the Senator had a few, solid take-away items which resonated with everyone's comment...small and mid-scale farms can not compete on price and volume in the traditional food model. But a regional food hub could aggregate local food so it could compete. The last to speak was City Fresh's own, Nick Swetye. He summed it up for the Senator in two simple bullets, 1) create food hubs and 2) generate consumer interest and demand.
When creating a sustainable food system, what we are really proposing is an alternative food system. Applying a sustainability model to the current conventional model is like shoving a square peg into a round hole. Moving food through a national supermarket structure is contradictory to sustainability. It marginalizes seasonality and nutrition and doesn't make local economies more resilient. Before we can transition, we need to create a alternative model to which we can transition....a paradigm shift!It is going to take BIG picture, outside-of-the-box thinking like that of Larry Yee and Jim Cochran. They share a vision for a new food future
taking a "whole systems" approach which will relocalize our food system. At the core are several mid-sized, organic farms each producing a variety of different crops versus large, industrial-sized mono-crops. The engine which drives the model brings these diverse products to a regional hub where it is aggregated for local, not national, distribution to area markets. "Local" is the operative word. And in being local, players both producing and marketing work together and in cooperation. They are partners in community and representatives from this community serve as a governing body to steer the system. Other key elements include, a land trust which preserves farmland and helps local food producers acquire their land and a community bank which provides financial services and invests in area enterprise. It is dramatic shift from where we are now but it's the change we need. Larry and Jim are realistic and have set an attainable first goal of providing locally sourced food to 10% of the US food market by 2020 starting out in five pilot cities and eventually having cooperation between neighboring regional hubs as more develop. Plans are still in their infancy stages but a dream team of strategists and doers have been assembled. The ball is in motion. Look for it in an area near you...The Food Commons.